A STUDY ON BRAND AWARENESS AND BRAND PREFERENCE OF INSTANT FOOD PRODUCTS AMONG WOMEN WITH SPECIAL REFERENCE TO PALAKKAD DISTRICT
Abstract & Details
Research Area
General
Keywords
instant food products
consumer behaviour
women buying behaviour
Abstract
Today women are not only playing the role of hardcore ‘housewives’, they are also playing a different role of ‘chief purchasing officer’ and controlling 85% of buying decisions. Most of the women are employed and they want to save time in cooking and yet maintain natural taste. In this modern era, instant food products play a vital role in satisfying this attitude of modern women. A lot of studies have been conducted by many researchers, practitioners and professional on behaviour of consumers towards instant food products but only a few studies have been conducted on specific for women buying behaviour. In this context, a study on women buying behaviour was deemed to be important. This paper makes an attempt to understand the women’s purchase behaviour along with an attempt to know what factors play a significant role in her purchase behaviour.
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Author Information
| # | Name | Institute / Affiliation |
|---|---|---|
| 1 | Dr.P.Gisha | Asst. Prof.in Commerce with CA Sree Narayana Guru College |
| 2 | Ramya M.R | Reseach Scholar in Commerce, Sree Narayana Guru College |
How to Cite
Use the following formats to cite this article in your research.
APA Style
Dr.P.Gisha & M.R, Ramya (2016). A STUDY ON BRAND AWARENESS AND BRAND PREFERENCE OF INSTANT FOOD PRODUCTS AMONG WOMEN WITH SPECIAL REFERENCE TO PALAKKAD DISTRICT. International Journal of Advance Research and Innovative Ideas In Education, 1(3), 41-45.
MLA Style
Dr.P.Gisha, and Ramya M.R. "A STUDY ON BRAND AWARENESS AND BRAND PREFERENCE OF INSTANT FOOD PRODUCTS AMONG WOMEN WITH SPECIAL REFERENCE TO PALAKKAD DISTRICT." International Journal of Advance Research and Innovative Ideas In Education, vol. 1, no. 3, 2016, pp. 41-45.
IEEE Style
Dr.P.Gisha and Ramya M.R, "A STUDY ON BRAND AWARENESS AND BRAND PREFERENCE OF INSTANT FOOD PRODUCTS AMONG WOMEN WITH SPECIAL REFERENCE TO PALAKKAD DISTRICT," International Journal of Advance Research and Innovative Ideas In Education, vol. 1, no. 3, pp. 41-45, 2016.
Vancouver Style
Dr.P.Gisha, M.R Ramya. A STUDY ON BRAND AWARENESS AND BRAND PREFERENCE OF INSTANT FOOD PRODUCTS AMONG WOMEN WITH SPECIAL REFERENCE TO PALAKKAD DISTRICT. International Journal of Advance Research and Innovative Ideas In Education. 2016;1(3):41-45.
Harvard Style
Dr.P.Gisha & M.R, Ramya (2016) 'A STUDY ON BRAND AWARENESS AND BRAND PREFERENCE OF INSTANT FOOD PRODUCTS AMONG WOMEN WITH SPECIAL REFERENCE TO PALAKKAD DISTRICT', International Journal of Advance Research and Innovative Ideas In Education, 1(3), pp. 41-45.
Chicago Style
Dr.P.Gisha and Ramya M.R. "A STUDY ON BRAND AWARENESS AND BRAND PREFERENCE OF INSTANT FOOD PRODUCTS AMONG WOMEN WITH SPECIAL REFERENCE TO PALAKKAD DISTRICT." International Journal of Advance Research and Innovative Ideas In Education 1, no. 3 (2016): 41-45.
Turabian Style
Dr.P.Gisha and Ramya M.R. "A STUDY ON BRAND AWARENESS AND BRAND PREFERENCE OF INSTANT FOOD PRODUCTS AMONG WOMEN WITH SPECIAL REFERENCE TO PALAKKAD DISTRICT." International Journal of Advance Research and Innovative Ideas In Education 1, no. 3 (2016): 41-45.
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