“A STUDY ON THE EFFECTIVENESS OF MARKETING MIX ELEMENTS IN JAYABARATH MODERN RICE MILL”

Law

NATIONAL CONFERENCE ON EMERGING TRENDS IN BUSINESS: Social and Legal issues in India

The marketing effectiveness as the quality of how marketers go to market with the goal of optimizing their spending to achieve good results for both the short term and long term. I try to find out effectiveness of marketing mix elements in JAYABHARATH MODERN RICE MILL. In this purpose I select the method adopted for this study consist of interview and printed documents from annual reports etc, in this study, both primary and secondary data have been used for the analysis of strength and weakness of information is used for this purpose. The simple average method used for the data analysis. In this study I observe that the marketing effectiveness is widely influence the RICE MILL. Through the study I find out the firm uses a highly mechanical system for production process. So it reduces manpower requirement and expenses to some extent.

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