PERCEPTION AND BUYING BEHAVIOR OF MODERN WOMEN TOWARDS PERSONAL CARE PRODUCTS

Law

NATIONAL CONFERENCE ON EMERGING TRENDS IN BUSINESS: Social and Legal issues in India

The first and most objective of my study is comparative study of perception and consumer buying behavior regarding personal care products. The study of consumer behavior is the most important factor for marketing of any goods and services. the consumer behavior suggest how individual, groups and organization select, buy, use and dispose of goods, services , ideas or experience to satisfy their needs and wants. it also clues for improving or introducing product or services, setting price, devising channels etc Since liberalization 100%fdi is allowed in India. This has attracted foreign companies to penetrate the Indian market. The marketers always look for emergent trends that suggest new marketing opportunities and here in India a lot of opportunities are available. The personal care sector is one of the best and important sectors at the present time. There is a lot of future opportunity in this sector. The increasing trend of different cosmetic products, beauty care products, skin care products, hair care products etc fuels the market growing opportunity for cosmetic products.

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