A study on customer preference and satisfaction towards Malabar Silks in Kerala District
Abstract & Details
Research Area
Marketing
Keywords
Customer satisfaction
Gender
Textiles
Customers.
Abstract
The customer satisfaction for textile sector carries great importance like the customer satisfaction for other sector carry especially, if it is considered that gaining new customers. An organization has to listen to its external customers. A number of studies have been proved that the long term and great success of a business is closely related to the ability to create and maintain loyal and satisfied their customers adapted to change the preferences. This study also aims to show the customer satisfaction and preferences towards the textile shops in kerala with special reference to Malabar silks palakkad.
Methodology approach: The data was collected using a structured questionnaire based survey. A total of 125 respondents were considered for the study.
License
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Attribution-ShareAlike 4.0 International License.
Author Information
| # | Name | Institute / Affiliation |
|---|---|---|
| 1 | Shafiya.S | Sree Narayana Guru College, KG Chavadi, Coimbatore – 641 105 |
| 2 | Sowmya P.S | Sree Narayana Guru College, KG Chavadi, Coimbatore – 641 105 |
How to Cite
Use the following formats to cite this article in your research.
APA Style
Shafiya.S & P.S, Sowmya (2016). A study on customer preference and satisfaction towards Malabar Silks in Kerala District. International Journal of Advance Research and Innovative Ideas In Education, 1(3), 325-330.
MLA Style
Shafiya.S, and Sowmya P.S. "A study on customer preference and satisfaction towards Malabar Silks in Kerala District." International Journal of Advance Research and Innovative Ideas In Education, vol. 1, no. 3, 2016, pp. 325-330.
IEEE Style
Shafiya.S and Sowmya P.S, "A study on customer preference and satisfaction towards Malabar Silks in Kerala District," International Journal of Advance Research and Innovative Ideas In Education, vol. 1, no. 3, pp. 325-330, 2016.
Vancouver Style
Shafiya.S, P.S Sowmya. A study on customer preference and satisfaction towards Malabar Silks in Kerala District. International Journal of Advance Research and Innovative Ideas In Education. 2016;1(3):325-330.
Harvard Style
Shafiya.S & P.S, Sowmya (2016) 'A study on customer preference and satisfaction towards Malabar Silks in Kerala District', International Journal of Advance Research and Innovative Ideas In Education, 1(3), pp. 325-330.
Chicago Style
Shafiya.S and Sowmya P.S. "A study on customer preference and satisfaction towards Malabar Silks in Kerala District." International Journal of Advance Research and Innovative Ideas In Education 1, no. 3 (2016): 325-330.
Turabian Style
Shafiya.S and Sowmya P.S. "A study on customer preference and satisfaction towards Malabar Silks in Kerala District." International Journal of Advance Research and Innovative Ideas In Education 1, no. 3 (2016): 325-330.
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