E-TAILING IN INDIA: ITS GROWTH, ISSUES, OPPORTUNITIES AND DEVELOPMENT

MARKETING

International Conference on Research avenues in Social Science

The Indian retail market is witnessing a revolution. The current web-based models for e-tailing are part of an embryonic phase preceding an era of rapid transformation, challenge, and opportunity in Indian retail market. E-commerce and e-marketing are the two important terms in the new Internet-based business domain. E-commerce can be defined as a way of conducting business by companies and customers performing electronic transactions through the Internet. E-marketing, (also known as Internet Marketing, Web marketing, and Online Marketing etc.) can be defined as the promotion of products or services through the Internet whereas; e-tailing can be defined as selling products and services by using the Internet. E-tailing is defined as retailing conducted online, over the internet. The present scenarios of e-tailing opportunities, its market, the viabilities and trends etc., have been discussed in this paper.

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